A fictitious branding package for a fictitious cocktail bar in Paris.
Seeing Double is a speakeasy in a country where speakeasies were never necessary, frequented mainly by young professionals and lost Sorbonne students.
Its accessible exclusivity is complemented by a menu populated with drinks which haven't been spilled on many bar counters since around World War II.
The bar aims to marry its double lives—the vintage classicist and the brash modernist—seamlessly.
